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Omni Marketing Website

UX UI Responsive Mobile First User Research Interview Surveys Persona Material Design HTML Bootstrap CSS

Project Info

Role- Lead UX/UI designer and HTML developer.

A marketing website for the world's first-ever SaaS platform to establish an Enterprise Intelligent Automation COE. Below are some KPIs for this website.

Adopt a Mobile First approach and provide a clear explanation of the product to increase the number of demo requests.
Create a simplified process for scheduling demos.
Ensure a seamless transition from the marketing website to the web application.

Below are the key highlights of my human-centered design process that led to the final product. All designs and research were completed by me, but they are copyrighted by Airodigital.

Brainstorming, grouping and voting ideas

During a brainstorming session with stakeholders, we prioritized key features for the home page that could lead to an increase in demo requests for the product.