Stakeholder and user Interviews
To ensure the success of any product, my first step is always to connect with the stakeholder and understand their vision. For this project, I began by conducting remote, structured but open-ended stakeholder interviews. Based on the feedback received, I also included users such as top managers from CMS, HCD experts, and UI designers. Through these interviews, I was able to identify the following problem statements/findings.
- Agencies do not have a comprehensive look into their Human Centred Design (HCD) practice or have access to all the data related to user experience, preferences, usability, or other design-thinking aspects of projects across an enterprise.
- Lack of an integrated HCD data warehouse, data insights, or data analytics for future reuse or improved performance across enterprise systems.
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While there are disparate HCD tools in the market, they do not exist in one integrated platform.
- i. Multiple sign-ins
- ii. Multiple applications store data in different formats.
- HThe HCD process varies from project to project based on the type of HCD being undertaken by the system owners at an enterprise/agency.
- Approaches to HCD led by individuals make scaling HCD difficult.
- Different types of projects have different methods and methodologies for HCD.
- Lack of standardization of the HCD business process leads to dissimilar results in the same organizations. Some are more successful than others.
- Lack of standardized HCD training across an enterprise.
Personas
User personas illustrate the expectations and interactions of users with the product. Initial research identified 3 personas. Out of which below is one persona.
Whiteboarding / Brainstorming Flows
Based on extensive research of Human-Centered Design methodologies, I conducted brainstorming and whiteboarding sessions with product owners and stakeholders to define the basic structure and user journey of the application. Below are some outcomes derived from those sessions.
